Omar Yunes, a leading entrepreneur in Mexico, is credited with reinventing the Mexican hospitality with the Best Franchisee of the World – 2015 Award. It is considered as a significant achievement for the entire hospitality industry of the country that was considered as a regional issue for long. The Award brings the global attention to the country and its hospitality sector, according to Diego Elizarrarrás, the leading organizer of BFW Mexico version. The BFW global competition took place on Dec. 5, 2015, in the Italian city, Florence. Yunes won the award for his franchise’s contribution to the brand he is associated with, Sushi Itto – a leading Japanese fast-food brand. It should be noted that the 2015 edition of the competition saw the participation of various franchises from 34 countries around the world, including Portugal, Brazil, Italy, Mexico, Hungary, France, Argentina, and more.
Interestingly, the competition did not consider the brands or their values and instead, compared the franchise’s effects on each associated brand. It includes the influence of franchise on the network, savings implemented, contributions as knowledge, improvements proposed to the network, motivation of employees within in the franchise, and more. Elizarrarrás confirmed that Yunes’ franchise acted as a change factor in the brand-franchise relationship, implementing control boards, and achieving better management using the information to scale clearer measurements across the units. Yunes responded to the recognition that he was elated with the achievement and confirmed it as the result of the hard work of more than 400 employees from the franchise’s units.
Yunes is a young entrepreneur with ventures in hospitality, retail, entertainment, and more. He founded Sushi Itto franchise at the age of 21 and strategized for the growth plan of its units across the country. Currently, his franchise has 13 units in the country, covering all the major cities. His units count to nearly 10% of the total strength of the brand. Interestingly, Yunes won the Mexican version of BFW – 2015 – the first version for Mexico – in November 2015 to make his franchise competing in the global BFW competition. The objective of the competition was to reward leadership, teamwork, continues improvement, and innovation.