Alexandre Gama has been a formidable force in the Brazilian business and publication scenes for over 30 years. The Fundacao Armando Alvares Penteado University alumnus first engagement was in 1982 at Standart Ogilvy Agency where he gave his services as a writer. For four years, he worked at DM9 as a copywriter after which he moved to head the Creations Department at AlmapBBDO Agency. According to Wikipedia, Alexandre Gama took up three prominent posts at Young & Rubicam Agency. He was the chairperson and chief executive of this advertising agency. His next move was to go independent, and that’s when he launched Neogama agency in 1999. He has since been involved in other investments like a music project named VIOLAB and a partnership with Briggs Automotive Company that manufactures sports cars.
More about Alexandre
Alexandre Gama fights for the rights of communication agencies in Brazil through a platform called the Brazilian Association of Advertising Agencies. In two different years, he presided over the International film as a jury. Alexandre Gama displays his works at the famous Brazilian Art Museum. His contributions to the industry have been awarded over the years with multiple accolades. He has been the Entrepreneur/Manager of the Year in Communication Industry by Cabore Awards.
Jose Borghi attended the PUCCampinas and graduated with an undergraduate degree in Advertising and Publicity. He started his advertising career at Standard Ogilvy back in 1989. During his tenure as an employee of Talent, DM9/DDB, and FCB, Borghi developed some of the award-winning advertising campaigns such as Carlinhos, Microsoft, Parmalat, and Mamiferos. He joined Leo Burnett as creative director and president in 1999. His effort paid off, and he ascended to the executive president of the agency back in 2001. While serving as the president of the Leo Burnett, Borghi led a team of professionals in the development of successful campaigns for Fiat, BankBoston, and Frescarini.
Jose Borghi becomes an innovator
Towards the end of 2002, Jose Borghi unveiled his agency known as Borghierh. In December 2006, Borghi agreed to merge his company with Lowe + Partners, an internationally acclaimed network. Borghi was named the Joint CEO of the Agency. In July 2012, he became the executive chairperson of BORGHI/LOWE. Borghi has pocketed several high profile acknowledgments and accolades due to his ability to develop excellent advertising campaigns. For example, the Brazilian Advertising Professionals Association selected him as the Agency Professional of the year in 2009. Archive Magazine featured him as the most awarded advertising guru. Borghi capitalizes on his innovativeness and unsurpassed professional ability to oversee the strategic direction Mullen Lowe Brasil.
About Mullen Lowe Brasil
In line with the mission of incorporating Lowe network into the unique Mullen Lowe Group, Borghi/Lowe has transformed into Mullen Lowe Brasil. Changes at the management level are also being made as a strategy for driving the momentum of the newly formed Mullen Lowe Group. For instance, Andres Gomes, who served as the VP of the Rio de Janeiro service center, joins CEO Jose Borghi as the co-CEO. Borghi will be in charge of developing innovative strategies for advertising and overseeing the investment plan of agency. On the other hand, Andre Gomes will focus on managing the day-to-day activities of the company. Other than the leadership changes and rebranding, Mullen Lowe will close the Brasilia-based office and divert its full attention to flagship offices based in Rio de Janeiro and Sao Paulo.
The Mullen Lowe Group has established itself as an authority in the Brazilian advertising arena. The group has also tried to establish influential territories in the UK and the United States. The agency handles advertising for top clients such as Harley Davidson, General Motors, Ikea, Western Union, and Royal Caribbean.